The Dawning of a New Era for the Fitness Facility Industry
Published: July 8, 2020
In this whitepaper we explore data generated from, but not published in our recently released study entitled, What Members Say Matters. In this whitepaper we bring forward insights on member behavior and experiences during Covid-19 mandated closures and what these mean in respect to a member’s likelihood to return once their gym reopens. The report also provides insights on what gyms will need to consider as as they reposition their business for success in the future.