Leading Organizational Change in a Disruptive Business Climate
This presentation is taken from a talk we given at the 2015 IHRSA International Convention in Los Angeles. This presentation begins by framing the value of organizational change, especially in the fitness industry, and why in today’s hyper-competitive and rapidly evolving business climate its essential. The presentation then moves on to present Kotter’s Eight Stages of Change along with five essentials for every leader charged with driving change in their organization.
Published: January 13, 2016
Fostering Member Loyalty
Fostering Member Loyalty explores the dynamics involved in creating and sustaining a business environment that captures the emotions of its customers and ultimately engenders customer loyalty and advocacy.
Published: December 1, 2014
Creating a Differentiated Value Proposition & Brand Promise
Creating a Differentiated Value Proposition and Brand Promise explores the power of differentiation and how organizations can build a value proposition and brand promise that offers a true competitive advantage in the marketplace. The presentation offers a variety of insights into the process of establishing a relevant and unique value proposition that will enable businesses to capture greater share of the consumers mind and wallet.
Published: December 1, 2014
Creating and Sustaining a Great Business Culture
Creating and Sustaining a Business Culture establishes a framework for how leaders can build and sustain a great organizational culture. An organization’s culture is its roots, the principles and practices which feed its employees and drives customer loyalty. This presentation starts off by framing the importance of culture to an organization’s success and follows with a look at the critical elements that go into building and sustaining a powerful business culture, one that provides a competitive advantage for the organization.
Published: November 10, 2014
What They Don’t Teach You About Leadership in College
Creating and Sustaining a Business Culture establishes a framework for how leaders can build and sustain a great organizational culture. An organization’s culture is its roots, the principles and practices which feed its employees and drives customer loyalty. This presentation starts off by framing the importance of culture to an organization’s success and follows with a look at the critical elements that go into building and sustaining a powerful business culture, one that provides a competitive advantage for the organization.
Published: November 10, 2014