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Price and Value

This clip is taken from our video entitled “The Art and Science of Member Delight”. In this segment we discuss the importance of price and value.

Published: February 5, 2014

Strong Emotional Engagement Creates Delight

This clip is taken from our video entitled “The Art and Science of Member Delight”. In this segment we discuss the importance of establishing relationships with members and fostering emotional experiences which connect members to their club.

Published: February 5, 2014

The Big Four Measures of Member Loyalty

This clip is taken from our video entitled “The Art and Science of Member Delight”. In this segment we introduce the four most valuable metrics for predicting and understanding member loyalty.

Published: February 5, 2014

The Member Value Equation

This clip is taken from our video entitled “The Art and Science of Member Delight”. In this segment we introduce the “Member Value Equation” and discuss each of the elements that comprise the equation.

Published: February 5, 2014

What is a Club?

This clip is taken from our video entitled “The Art and Science of Member Delight”. In this segment we discuss the difference between a club and a gym, and how a member differs from a customer. This segment also discusses what is required to build an environment that fosters member involvement.

Published: February 5, 2014

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