Price and Value
This clip is taken from our video entitled “The Art and Science of Member Delight”. In this segment we discuss the importance of price and value.
Published: February 5, 2014
Videos
Strong Emotional Engagement Creates Delight
This clip is taken from our video entitled “The Art and Science of Member Delight”. In this segment we discuss the importance of establishing relationships with members and fostering emotional experiences which connect members to their club.
Published: February 5, 2014
The Big Four Measures of Member Loyalty
This clip is taken from our video entitled “The Art and Science of Member Delight”. In this segment we introduce the four most valuable metrics for predicting and understanding member loyalty.
Published: February 5, 2014
The Member Value Equation
This clip is taken from our video entitled “The Art and Science of Member Delight”. In this segment we introduce the “Member Value Equation” and discuss each of the elements that comprise the equation.
Published: February 5, 2014
What is a Club?
This clip is taken from our video entitled “The Art and Science of Member Delight”. In this segment we discuss the difference between a club and a gym, and how a member differs from a customer. This segment also discusses what is required to build an environment that fosters member involvement.
Published: February 5, 2014