This clip is taken from our video entitled “A Brand is more than a Logo; it is a Promise Fulfilled”. In this segment we discuss how important it is for a club to establish a signature or differentiated experience that will allow it to stand out in a sea of sameness.
Published: February 5, 2014
This clip is taken from our video entitled “A Brand is more than a Logo; it is a Promise Fulfilled”. In this segment we discuss the tenants of a brand promise, including a brand’s purpose, attitude and voice.
Published: February 5, 2014
This clip is taken from our video entitled “A Brand is more than a Logo; it is a Promise Fulfilled”. In this segment we define what a brand promise is and what goes into creating a compelling and relevant brand promise.
Published: February 5, 2014
This clip is taken from our video entitled “The Forgotten Element of the Member Loyalty Equation; Employees”. In this segment we discuss how a club can get its employees to embrace your organizational culture and become apostles of that culture.
Published: February 5, 2014
This clip is taken from our video entitled “The Forgotten Element of the Member Loyalty Equation; Employees”. In this segment we discuss the Service Profit Chain and the link between the employee experience and member loyalty.
Published: February 5, 2014