This clip is taken from our video entitled “A Brand is more than a Logo; it is a Promise Fulfilled”. In this segment we discuss how important it is for a club to establish a signature or differentiated experience that will allow it to stand out in a sea of sameness.
Published: February 5, 2014
Tenants of a Brand Promise
This clip is taken from our video entitled “A Brand is more than a Logo; it is a Promise Fulfilled”. In this segment we discuss the tenants of a brand promise, including a brand’s purpose, attitude and voice.
Published: February 5, 2014
The Brand Promise
This clip is taken from our video entitled “A Brand is more than a Logo; it is a Promise Fulfilled”. In this segment we define what a brand promise is and what goes into creating a compelling and relevant brand promise.
Published: February 5, 2014
Getting People to Embrace your Culture
This clip is taken from our video entitled “The Forgotten Element of the Member Loyalty Equation; Employees”. In this segment we discuss how a club can get its employees to embrace your organizational culture and become apostles of that culture.
Published: February 5, 2014
The Service Profit Chain
This clip is taken from our video entitled “The Forgotten Element of the Member Loyalty Equation; Employees”. In this segment we discuss the Service Profit Chain and the link between the employee experience and member loyalty.
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"ClubIntel helped us to dig deep into our members’ psyches and delivered to us actionable recommendations. They are patient and intuitive and as professionals they know our business inside and out. Their methodology is solid and their communication both internally and with our members is clear and concise. I would highly recommend their work to anyone who wanted to get a fair and objective look at their business from industry experts."
Smaiyra M. Million
Chief Executive Officer
Millennium Partners Sports Club Management, LLC