This clip is taken from our video entitled “A Brand is more than a Logo; it is a Promise Fulfilled”. In this segment we discuss how important it is for a club to establish a signature or differentiated experience that will allow it to stand out in a sea of sameness.
Published: February 5, 2014
Tenants of a Brand Promise
This clip is taken from our video entitled “A Brand is more than a Logo; it is a Promise Fulfilled”. In this segment we discuss the tenants of a brand promise, including a brand’s purpose, attitude and voice.
Published: February 5, 2014
The Brand Promise
This clip is taken from our video entitled “A Brand is more than a Logo; it is a Promise Fulfilled”. In this segment we define what a brand promise is and what goes into creating a compelling and relevant brand promise.
Published: February 5, 2014
Getting People to Embrace your Culture
This clip is taken from our video entitled “The Forgotten Element of the Member Loyalty Equation; Employees”. In this segment we discuss how a club can get its employees to embrace your organizational culture and become apostles of that culture.
Published: February 5, 2014
The Service Profit Chain
This clip is taken from our video entitled “The Forgotten Element of the Member Loyalty Equation; Employees”. In this segment we discuss the Service Profit Chain and the link between the employee experience and member loyalty.
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"Mark and Steve are a unique and strong partnership. Both have decades of experience in the club industry. Steve has specific expertise in all areas of operations and Mark is a true marketing expert. The combination is synergistic and effective. I am happy to recommend ClubIntel, Inc. to everyone in the club industry."