This clip is taken from our video entitled “The Forgotten Element of the Member Loyalty Equation; Employees”. In this segment we discuss what employees say is important to them and how these elements are critical drivers of employee loyalty and employee productivity.
Published: February 5, 2014
Surveys: The Good and Bad
This clip is taken from our video entitled “The Secret to Understanding What Members Want and Need”. In this segment we discuss how clubs can use surveys to listen to members, as well as uncovering their overall experience with the club.
Published: February 5, 2014
Understanding the Employee Experience
This clip is taken from our video entitled “The Forgotten Element of the Member Loyalty Equation; Employees”. In this segment we discuss how important it is to understand the employee experience and the tools that can be used to understand and measure the employee experience.
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"IHRSA has collaborated with ClubIntel in the analysis and reporting of IHRSA’s annual Health Club Consumer Report, a publication that delves into member attendance, participation, tenure, and demographics. Mark and Steve’s extensive experience in the health club, fitness, and marketing industries brought a fresh and thoughtful perspective to the report. Drawing upon work with clients and industry knowledge, ClubIntel has a unique and thorough understanding of consumers. Thanks to Club Intel, IHRSA’s Health Club Consumer Report not only provides an update and analysis of member statistics IHRSA regularly tracks, but also actionable data that will help club operators better leverage their current offer as well as insights for potential offerings. Thank you, Steve and Mark, for your support with this project!"