Our Team


Mark Williamson

Co-founder and Principal

Mark has more than 20 year’s experience in market research, and consumer insights, including 17 years within the club and hospitality industry at ClubCorp USA, which comprises an elite collection of private golf, country, business, sports and alumni clubs. He also led Consumer Insights teams for industry-leading restaurant brands such as Applebee’s, Chili’s, Maggiano’s, On The Border, Romano’s Macaroni Grill, and Corner Bakery. Outside of the hospitality industry, Mark led the consumer insights team at match.com. He is a guest lecturer at national conferences and frequent panelist on a series of webinars.

Mark earned his bachelor’s of science degree in business management from LeTourneau University in Longview, Texas.