Does Your Brand Resonate with Consumers?
Published: July 18, 2014
The health/fitness industry is a mature industry, where sameness has become the norm and uniqueness the outlier. Offerings have blurred, prices dropped and consumers are dictating what the market will offer. Marketing is no longer just about who shouts the loudest; its about whose message is the most relevant, compelling and unique. In today’s competitive landscape brands need to know how consumers perceive them and whether those perceptions lend themselves to creating and sustaining a competitive advantage. This white paper explores how businesses can quantify consumer perceptions of their brand; favorable and unfavorable and then leverage those insights to achieve a competitive advantage in the marketplace.