The Disruptive Power of Boutique Fitness Studios
Published: November 7, 2014
Over the past several years the health/fitness club industry has been exposed to a variety of disruptive business models (e.g., budget clubs and boutique studios). In just the past couple of years, boutique fitness studios, or micro-gyms as some in the club industry refer to them, have emerged as a powerful disruptive force in the health/fitness club industry. According to IHRSA’s 2014 Health Club Consumer Report, approximately 21% of health club consumers report being a member of a boutique fitness studio. In this White Paper we explore the mystical powers of the boutique fitness studio offering and how these niche oriented fitness businesses are able to engender such a powerful following, and in turn, attract such a large base of existing health/fitness club members.