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Fostering Member Loyalty

Published: December 1, 2014

Fostering Member Loyalty explores the dynamics involved in creating and sustaining a business environment that captures the emotions of its customers and ultimately engenders customer loyalty and advocacy.

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"I can’t recommend ClubIntel highly enough to new or existing players in the health club space looking to launch a new concept or expand their existing service offerings. The health club market is maturing with the traditional segment consolidating while new segments are emerging. ClubIntel is uniquely positioned to help anyone understand where the market is going and what segments offer opportunities for profitable growth. After speaking with Steve and Mark, I immediately knew that Mark’s extensive experience in market research, complemented by Steve’s in-depth background and knowledge of the health club space was unique among the various consultants I spoke with and was exactly what I was looking for."

Sandy Ayer
Entrepreneur and Investor
Health Club Industry

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