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Getting People to Embrace your Culture

Published: February 5, 2014

This clip is taken from our video entitled “The Forgotten Element of the Member Loyalty Equation; Employees”. In this segment we discuss how a club can get its employees to embrace your organizational culture and become apostles of that culture.

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"IHRSA has collaborated with ClubIntel in the analysis and reporting of IHRSA’s annual Health Club Consumer Report, a publication that delves into member attendance, participation, tenure, and demographics. Mark and Steve’s extensive experience in the health club, fitness, and marketing industries brought a fresh and thoughtful perspective to the report. Drawing upon work with clients and industry knowledge, ClubIntel has a unique and thorough understanding of consumers. Thanks to Club Intel, IHRSA’s Health Club Consumer Report not only provides an update and analysis of member statistics IHRSA regularly tracks, but also actionable data that will help club operators better leverage their current offer as well as insights for potential offerings. Thank you, Steve and Mark, for your support with this project!"

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IHRSA

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