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Differentiating Your Brand Promise

Published: February 5, 2014

This clip is taken from our video entitled “A Brand is more than a Logo; it is a Promise Fulfilled”. In this segment we discuss how important it is for a club to establish a signature or differentiated experience that will allow it to stand out in a sea of sameness.

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"The Club Spa & Fitness Association (CSFA) has had the pleasure of watching an amazing team in action. Steve and Mark have been thorough, prompt, courteous, innovative and professional in their approach to authoring our association’s first book, CSFA’s Private Club Spa and Fitness Management Resource Manual. ClubIntel’s workmanship and delivery of our product has exceeded our expectations by miles! It is obvious that these two gentlemen not only have extensive experience in the health club and the marketing industries, they have a passion to deliver quality products and extraordinary customer service. Thanks to ClubIntel, not only are we proud to have a textbook that provides our members with a tool that outlines the effective operation of the private club spa and fitness center, this book will also be the platform for our certification course, Business Management for the Private Club Spa & Fitness Director, that is due to be released by ClubIntel in the summer of 2015. Clearly, we have chosen a lifelong partner and anticipate the guidance and support of ClubIntel in several of our future endeavors."

Barb Svenson
President
Club Spa and Fitness Association

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