Boomers & Millennials – Cashing in on their Unique Purchasing Ideologies
Published: March 21, 2017
In this whitepaper we bring forward insights from a talk we did at the recent IHRSA International Convention entitled “Boomers and Millennials – Cashing in on their Unique Purchasing Ideologies. The paper explores the values, purchasing behaviors and fitness behaviors unique to Boomers and Millennials then provides recommendations for health/fitness operators on how they might construct their businesses value proposition, as well as message that value proposition to generate appeal and purchase intent from Boomers and Millennials.