The Dawning of a New Era for the Health/Fitness Club Industry
Published: June 29, 2017
To paraphrase Klaus Schwab, founder of the World Economic Forum, there has never been a time in the history of capitalism offering greater promise or greater peril. This bold statement is based on his understanding of capitalism and one of its essential elements, creative destruction. Today the fitness industry finds itself engulfed in a series of powerful storms that are aptly destroying and disrupting the traditional way the health/fitness club industry operates.
Our objectives with this white paper are first, to provide insight into the forces behind these storms of creative destruction; second, to provide insight into five storms we feel are having a profound influence on the landscape of the industry; and, finally bringing forward thoughts on how to thrive off the disruptions caused by these storms.