Virtual Fitness – Disruptive, Destructive or Empowering
Published: August 14, 2017
In this article, we intend to address the disruptive technology of on-demand and streaming digital content for group fitness and look at how it can empower fitness facilities, but also how it could disrupt or even demolish those not ready to deploy it properly. As part of our discussion we are going to introduce a new and dynamic player in the arena of virtual group fitness; a digital platform we believe has the potential to take disruption to an entirely new level when it comes to group fitness and in doing so change how we look at the value proposition for most clubs and studios in the future.