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2018 The Rollercoaster Ahead – 11 Prognostications for the Fitness Industry in 2018

Published: January 8, 2018

In this whitepaper we lend an informed voice to forecast what we believe will be 11 trends and/or happenings that impact the fitness industry in 2018. Our prognostications have been constructed using two perspectives. First is on our study of of today’s socioeconomic, cultural, and technology trends. Second is our in-depth knowledge of fitness industry trends from 2017.

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"IHRSA has collaborated with ClubIntel in the analysis and reporting of IHRSA’s annual Health Club Consumer Report, a publication that delves into member attendance, participation, tenure, and demographics. Mark and Steve’s extensive experience in the health club, fitness, and marketing industries brought a fresh and thoughtful perspective to the report. Drawing upon work with clients and industry knowledge, ClubIntel has a unique and thorough understanding of consumers. Thanks to Club Intel, IHRSA’s Health Club Consumer Report not only provides an update and analysis of member statistics IHRSA regularly tracks, but also actionable data that will help club operators better leverage their current offer as well as insights for potential offerings. Thank you, Steve and Mark, for your support with this project!"

Melissa Rodriguez
Senior Research Manager
IHRSA

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