Digital Darwinism and the Technology Adoption Curve
Published: May 3, 2018
The fitness industry, like most industries, is facing the challenge associated with Digital Darwinism; a time when society and technology evolve faster than businesses can adapt to them. Like any period of evolution, sustainability requires adaptation, only now due to the nature of the evolution, businesses have to find a means to transform more nimbly and quickly. This white paper delves into the challenge of Digital Darwinism and some of the strategies that club and studio operators can explore in an effort to transform and adapt and thus remain relevant to their existing audience and future prospects.