ClubIntel Research Mentioned in Wall Street Article on Boutique Fitness Studios
Published: July 29, 2015
The $500-a-Month Workout Habit
Alison Dougherty used to pay $30 a month for a health club membership. She’s much happier now that her fitness expenses average $500 a month.
The 27-year-old New York marketing professional exercises at Title Boxing Club NYC. She spends $139 monthly for unlimited classes and $100 for weekly personal-training sessions. She says even though the boxing studio presents fewer options, the workouts are more fun and effective than her treadmill-and-weights sessions were at the gym.
“It’s definitely a bigger investment,” says Ms. Dougherty, who has curbed shopping trips and brought her lunch to work to afford her boxing-boutique investment. “But it’s been worth it.” She believes her intense pugilistic workouts helped her break two hours in the half-marathon. Read More…