IHRSA releases 2015 Health Club Consumer Report Prepared by ClubIntel
Published: August 15, 2015
This is the third year in a row that ClubIntel has taken the lead in authoring this insightful report on consumer behavior in the health club industry.
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Client Testimonial
"IHRSA has collaborated with ClubIntel in the analysis and reporting of IHRSA’s annual Health Club Consumer Report, a publication that delves into member attendance, participation, tenure, and demographics. Mark and Steve’s extensive experience in the health club, fitness, and marketing industries brought a fresh and thoughtful perspective to the report. Drawing upon work with clients and industry knowledge, ClubIntel has a unique and thorough understanding of consumers. Thanks to Club Intel, IHRSA’s Health Club Consumer Report not only provides an update and analysis of member statistics IHRSA regularly tracks, but also actionable data that will help club operators better leverage their current offer as well as insights for potential offerings. Thank you, Steve and Mark, for your support with this project!"
Melissa Rodriguez
Senior Research Manager
IHRSA