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Fostering Member Loyalty

Published: December 1, 2014

Fostering Member Loyalty explores the dynamics involved in creating and sustaining a business environment that captures the emotions of its customers and ultimately engenders customer loyalty and advocacy.

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Client Testimonial

"The Club Spa & Fitness Association (CSFA) has had the pleasure of watching an amazing team in action. Steve and Mark have been thorough, prompt, courteous, innovative and professional in their approach to authoring our association’s first book, CSFA’s Private Club Spa and Fitness Management Resource Manual. ClubIntel’s workmanship and delivery of our product has exceeded our expectations by miles! It is obvious that these two gentlemen not only have extensive experience in the health club and the marketing industries, they have a passion to deliver quality products and extraordinary customer service. Thanks to ClubIntel, not only are we proud to have a textbook that provides our members with a tool that outlines the effective operation of the private club spa and fitness center, this book will also be the platform for our certification course, Business Management for the Private Club Spa & Fitness Director, that is due to be released by ClubIntel in the summer of 2015. Clearly, we have chosen a lifelong partner and anticipate the guidance and support of ClubIntel in several of our future endeavors."

Barb Svenson
President
Club Spa and Fitness Association

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