A Guide to Leveraging the Power of Great Boutiques
Published: June 11, 2016
At this year’s 2016 IHRSA International Convention, ClubIntel gave a presentation to a standing room only audience entitled the Power of Boutiques. As a result of the feedback we received, we decided to author an e-Book on the topic and share the book with our followers.
Over the past few years, the boutique fitness studio segment has emerged as one of the most powerful disruptive forces in the fitness industry, rivaling, and possibly exceeding the “creative destruction” caused by budget gyms when they first emerged on the fitness facility stage. We believe, as Joseph Schumpeter said, “Situations emerge in the process of creative destruction in which many firms may have to perish that nevertheless would be able to live on vigorously and usefully if they could weather a particular storm.” Well, today boutique fitness studios are reaking havoc for many traditional clubs, resulting in many of these club operators reassessing their value propositions and searching for the magic bullet that will allow them to weather the storm and come out on top.
To address this 21st Century storm of “creative destruction”, we have taken our IHRSA presentation and created this insightful treatise entitled A Guide to Leveraging the the Power of Boutique.