Balancing What You Have the Right to Do With What is Right to Do
Published: June 28, 2018
Achieving and sustaining business success in the fitness or private club business has never been more daunting. Today’s competition is intense, with consumers and members having more choices than ever before. In this ocean of hyper-competition, it is understandable that owners and operators might misconstrue good business ethics in an effort to sustain membership sales, maximize share of member wallet, and reduce the risk of member defection and resignation.
In this whitepaper we explore the often hazy domain of ethics with particular emphasis on what we feel may be some club industry-based cultural practices that blur the line between doing the RIGHT thing from an ethical perspective and doing the RIGHT thing to ensure business viability.