Branching Out
Published: August 4, 2016
Branching Out is the first in a two-part series authored by ClubIntel on behalf of U.K. publisher Health Club Management. The article explores the emerging trend of traditional club operators who have chosen to enter the boutique fitness studio segment. Part One explores the rationale behind the trend then delves into a series of interviews with leading U.K. operators who have made the jump into the fitness studio arena. Part Two in the series will include interviews with U.S. operators along with a summary of the insights garnered from the interviews.
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