Gen Z and Gen Y – Implications for the Global Fitness Market
Published: October 16, 2019
This past year Gen Z reached a milestone becoming the largest single generation on the planet. Together with Gen Y they represent 65% of the global population. Collectively they are the most influential consumer audience on the planet and will be for decades to come. In this white paper we explore the challenges and opportunities this generational shift presents the fitness industry and how operators can navigate this enormous shift in membership purchasing influence.