Internet Middlemen and the Fitness Industry – Part II
Published: February 9, 2016
In Part II of our series on Internet Middlemen and the Fitness Industry, we offer an in-depth exploration of industry leader ClassPass in a broader effort to inform readers of how the fitness middleman’s value proposition works. This exploration of ClassPass will dive into both its consumer value proposition and its partner proposition, both of which are critical to its, and any other fitness middleman’s, business sustainability.