The ClassPass Paradox – Partner or Competitor
ClassPass is an online subscription portal that provides fitness consumers the opportunity to engage in unlimited fitness classes each month at over 3,000 studios. Operating for less than two years, it has emerged as a viral sensation among fitness consumers and studio operators. Marketed around a value proposition that states it will help consumers discover your business amid the ocean of competitors, as well as drive traffic and membership, ClassPass has taken the industry by storm. The part of the story that goes untold is the fact that ClassPass is a monthly subscription program that competes with clubs/studios for members, and whose success is dependent upon keeping those members. This whitepaper explores the benefits and potential risks to clubs/studios engaging with ClassPass.
Published: April 23, 2015
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The Fate and Fortune of the Health and Fitness Industry – Part III
This whitepaper is the final installment in our trilogy series that delves into what we believe are the seven most powerful forces impacting the health/fitness industry in 2015, but also positioned to influence its destiny for decades to come. This final installment explores the impact of globalization and technology on the future of the health and fitness facility industry.
Published: April 5, 2015
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The Fate and Fortune of the Health and Fitness Industry – Part II
This is the second in a three-part series of white papers addressing seven mega trends that will determine the fate and fortune of the health club industry. In Part One we addressed the dynamics of generational differences and the global distribution of wealth. In Part Two we explore three additional mega trends we believe will influence how the health and fitness industry conducts business in the future. These three mega trends are: the State of Global Health, the Green Dynamic and finally, Narcissistic Capitalism and Karaoke Innovation.
Published: February 13, 2015
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The Fate and Fortune of the Health and Fitness Industry – Part I
Whether it be the dynamic tension existing between generational attitudes and behaviors, or the pervasive explosion of technology that blurs global and cultural boundaries, mega trends will inevitably impact how our industry conducts business in the future. In this whitepaper, the first in a three part series addressing seven mega trends likely to change the course of our industry’s future, we discuss the first two: generational differences and wealth distribution. As club owners and operators, understanding how these two trends will impact the future of your business is critical if your goal is to remain relevant in the new marketplace.
Published: February 13, 2015
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Twelve Enlightening Business Insights for the New Year
During the course of closing out 2014 and preparing for the new year ahead, we spent time reflecting on the many discussions we had with clients regarding their projects and noticed some common threads of interest and concern that were exposed throughout the year. Although the threads were many, 12 key points of discussion reverberated as relevant business opportunities for the club industry to contemplate, and when appropriate, act on in 2015. This white paper brings forward these 12 insightful suggestions for business success in the coming year.
Published: December 12, 2014
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