The objective of this whitepaper is to lend an informed and divergent voice to the fitness industry language of 2019 by offering up seven predictions regarding what to expect from the fitness industry in 2019. Our predictions in some instances wander from the mainstream, but the intent is provide a road map for the year ahead.
Published: January 16, 2019
The 2018 International Fitness Industry Trend Study – What’s All the Rage is the fitness industry’s most comprehensive data-based study of trends in the fitness industry. The report, based on 1,374 responses from over 19,000 facilities provides an in-depth review and analysis of 105 trends across four categories; equipment, facilities, programming and technology. The report looks at adoption levels across global regions (Canada, Europe, Latin America, Russia and U.S.), as well as across 11 different business segments (e.g., budget clubs, luxury, clubs, non-profits and boutiques) and different size businesses.
Published: December 19, 2018
In Part I of this series on pricing we focused on the variables impacting price. In Part II of our series we will focus on the various price delivery models presently used by the fitness industry today, followed by a look into the future at successful pricing models from other industries that could potentially disrupt the way we deliver pricing today.
Published: October 17, 2018
Warren Buffet has said that one of the important decision he sees in evaluating a business is its pricing power.
In this White Paper, entitled The Pricing Game Part I – Determining What to Charge and How to Deliver It, part one of a two part series, we begin by exploring the historical pricing strategies of the fitness industry then conclude with a discussion of pricing and how to approach it. In Part II, which comes out next month we will explore the various delivery models for the fitness industry’s pricing models.
Published: September 21, 2018
In this White Paper, entitled Escaping Insanity – Seeking New Insights by Benchmarking the Practices of Other Industries, we explore the wisdom that can be garnered by seeking out new dimensions; of pursuing insights to addressing our industries challenges and opportunities through the wisdom of others. Specifically, we will explore the wisdom offered by the practices used in the video game industry to recruit, engage, immerse and retain players to frame potential approaches for the health/fitness facility industry.
Published: August 7, 2018