Relationship Intelligence – Uncovering and Leveraging Member Relationships
Published: August 20, 2014
First there was IQ, then EQ and now there is RQ or relationship intelligence. Clubs that want to emerge on top in the highly competitive and mature health/fitness club industry will need to master this new form of business intelligence that speaks to understanding the type of relationships member’s want and then leveraging that insight to foster the right relationships. This new mantra for clubs is about truly understanding the relationship that your members are seeking and then effectively delivering on their expectations. In this whitepaper we explore the concept of RQ and discuss several of the more common relationships that appear in the club industry, including examples of how clubs should deliver on these different relationship expectations.