Remaining Relevant Requires Change
Published: October 1, 2014
Today, more than any other time in the health/fitness industry’s lifecycle, club operators are faced with a socio-economic and cultural environment where consumers dictate what businesses need to do to remain relevant, and where those proclamations can swing overnight. The marketplace for health and fitness continues to evolve, driven by a variety of cultural, demographic and psychographic variables. Over the past five years the industry has seen the emergence of new business models that have disrupted the “old way” of doing business, not to mention the emergence of new avenues of communication that defy the forms of messaging that have come to define our industry. The message is clear, club leaders need to embrace change if they are to remain relevant. In this whitepaper our goal is to provide insight into the process of change, particularly those areas that often represent the greatest challenge to leaders when they embark on change.