Stupefying Sameness or Blinding Differentiation
Published: April 26, 2017
Today the fitness industry is mired in a stupefying sea of sameness where conformity and homogeneity are the norm. In this landscape of karaoke, being Different is what’s required to build a competitive advantage and sustainable success.
In this whitepaper we explore the complexities of sameness and differentiation; in particular we discuss in detail a tool called a Brand Health Study that businesses use to help them assess their level of sameness, or differentiation in the marketplace, then take that information to establish true sustainable differentiation.