The Fate and Fortune of the Health and Fitness Industry – Part I
Published: February 13, 2015
Whether it be the dynamic tension existing between generational attitudes and behaviors, or the pervasive explosion of technology that blurs global and cultural boundaries, mega trends will inevitably impact how our industry conducts business in the future. In this whitepaper, the first in a three part series addressing seven mega trends likely to change the course of our industry’s future, we discuss the first two: generational differences and wealth distribution. As club owners and operators, understanding how these two trends will impact the future of your business is critical if your goal is to remain relevant in the new marketplace.