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The Member Journey in the Era of Covid-19

Published: December 16, 2020

This report represents the findings of a longitudinal study of 2,000 U.S, health/fitness facility members. The study explored the behaviors, perceptions and sentiments of members starting before closure, during closure and after re-opening. The report offers valuable insights into member perceptions and behaviors with respect to their former club/studio and how its evolved over 2020.

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Sandy Ayer
Entrepreneur and Investor
Health Club Industry

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