The Peril, Promise and Reality of the Pandemic for the Fitness Industry
Published: August 11, 2020
In this month’s whitepaper we will provide an outlook for the fitness industry post over the next six months to two years post the initial intrusion of Covid-19. To frame our outlook, we will start with an overview of the pandemic’s present impact on global economies and consumer confidence. Second, we look at the pandemics capitalistic impact of the pandemic on the fitness industry. Third, we will touch on consumer fitness behaviors and home fitness equipment sales during facility closures. Lastly, we will bring forward our prognostications for the fitness industry over the next few years.