The Potency of Cult Brands
Published: November 6, 2015
In today’s hyper-competitive, universally-connected and crowd-driven business climate, standing out among a herd of competitors relies heavily, if not entirely on your ability to create a unique and compelling brand. Unfortunately, most brands are like drops of water, they appear eerily alike from the consumer’s perspective. One approach that businesses take to to stand out and make impression is to cultivate what is called a “Cult Brand.” Cult brands are those that generate a shared consciousness among the evangelists, espousing a mesmerizing mantra and supporting that ideology through ritualistic behavior. In this White Paper we explore the potency of Cult Brands and the principles that drive their success.