The Pricing Game Part I – Determining What to Charge and How to Deliver It
Published: September 21, 2018
Warren Buffet has said that one of the important decision he sees in evaluating a business is its pricing power.
In this White Paper, entitled The Pricing Game Part I – Determining What to Charge and How to Deliver It, part one of a two part series, we begin by exploring the historical pricing strategies of the fitness industry then conclude with a discussion of pricing and how to approach it. In Part II, which comes out next month we will explore the various delivery models for the fitness industry’s pricing models.