The Wisdom of Dr. Seuss – A Different Way of Thinking When it Comes to Operating a Fitness Business
Published: February 22, 2019
The fitness industry continues to evolve, often by taking a few steps back before moving forward. This pattern is the result of what Albert Einstein referenced when he said, “We cannot solve our problems with the same thinking we used when we created them.”
In this whitepaper we decided to introduce a new way of thinking based on the wisdom of Dr. Seuss. Using some of Dr.Seuss’s most famous quotes we frame a different way of thinking about the fitness business with the intent of helping the industry change the industry conversation and the resulting outcomes.