Trend Watching May Fuel a Visionary Growth Strategy
Published: February 10, 2014
In today’s economy, achieving above average growth requires vision and a relentless commitment to understanding global demographic and consumer purchasing trends, accompanied by an obsession for understanding the aspirations, needs and wants of your customers. In this Whitepaper we discuss the global demographic trend of income inequality and how this trend has impacted consumer purchasing behavior, in particular the rapid increase in spending by the top 20% of income earners on luxury experiences.Using this as a lunching pad we discuss the opportunity that exists for club operator’s to create value propositions that appeal to the aspirations and needs of the top 20%, rather then focusing so much effort trying to capture market share by serving the 80% of consumers who only care about price.