U.S. Budget Clubs – A Value Proposition becoming Commoditized and Where it Goes Next
Published: April 16, 2019
Whether you call them budget clubs, high volume low price clubs (HVLP), or high value low price clubs (HVLP), one thing is certain, these fitness industry versions of the Dollar Store have been wreaking creative destruction among traditional fitness club operators for the past decade, both in the U.S. and in Europe. The purpose of this whitepaper is to explore the budget gym sector. We will provide context by profiling the attributes that reflect a budget gym. Next, we will provide a brief overview of the budget gym sector’s history. Upon completing an overview of the sector’s history, we will provide an in-depth look at where the sector stands today and conclude with a discussion of what lies ahead.