AFS Releases 2016 Fitness Studio Marketing Best Practices Research Report Prepared by ClubIntel
The Association of Fitness Studios (AFS) recently released its 2016 Marketing Best Practices Research Report that was prepared by ClubIntel. The report looks at the marketing practices and marketing performance of boutique fitness studios, both domestically and internationally. The report provides an in-depth look at the marketing practices of boutique fitness studios, along with data pertaining to the performance outcomes generated by those marketing practices. The report can be purchased from AFS by visiting their website at member.afsfitness.com/content/research.
Published: July 9, 2016
ClubIntel Quoted in May 9th Article on Boutique Fitness Studios in the Charlottesville, Virginia Daily Progress
Reporter Allison Wrabel of the Charlottesville Daily Progress, in a May 9th article on boutique fitness studios in the Charlottesville, Virginia, references information provided by ClubIntel. The article also offers several quotes from ClubIntel’s co-founders, Stephen Tharrett and Mark Williamson. The article can be viewed by clicking here.
The article explores the emergence of boutique fitness studios in the Charlottesville, VA market and they role they play in a market already served by numerous quality health/fitness club organizations, including nationally recognized ACAC. The article explores the forces influencing the growth of studios and includes interviews with several studio owners and traditional club operators from the Charlottesville, Virginia market.
Published: May 9, 2016
ClubIntel Quoted in Article that Appears in April 26th Edition of Wall Street Journal Article
In a recent article entitled “The New Place to Open a Gym: Inside a Gym” that appears in the April 26th issue of the Wall Street Journal, writer Rachel Bachman quotes ClubIntel co-founder Stephen Tharrett regarding the challenges inherent in Big-Box gyms opening internal studios. To read a PDF of the article, click here, or to read it online, click here.
The article addresses one of the newest trends emerging in traditional health clubs; the creation of boutique fitness studios within the confines of the club. The article states that the trend has emerged as a means for more traditional health clubs to address the competitive challenges and potential loss of market share brought on by the rapidly expanding boutique studio market.
Published: April 26, 2016
ClubIntel Co-founder, Stephen Tharrett, co-authors chapter for Europe Actives book entitled Growing the Fitness Sector through Innovation for Fitness Club Owners and Managers
Growing the Fitness Sector through Innovation for Fitness Club Owners and Managers, is being released as part of Europe Active’s 3rd European Health & Fitness Forum being conducted April 6, 2016 in Cologne, Germany. Stephen co-authored the first chapter entitled, History of Innovations in the Fitness Sector. The book is being given to each attendee of the Forum. Europe Active is the leading not-for-profit organization representing the whole of the European health and fitness sector with the mission to get more people, more active, more often.
Published: April 6, 2016
ClubIntel’s Presentation at the 2016 IHRSA International Convention on the Power of Boutiques Receives Rave Reviews
On Monday, March 21st, 2016 at the IHRSA International Convention, ClubIntel’s partners gave a presentation entitled The Power of Boutiques: Leveraging the Power in a Traditional Club Setting. The presentation was given twice, first to an International audience where it was translated in four languages, and later in the day to the general audience. Both sessions had standing room only attendance, which spoke to the relevance of the topic and operator’s thirst for insight into the boutique fitness studio market.
Published: March 17, 2016