Whitepapers and Reports

The Member Journey in the Era of Covid-19

This report represents the findings of a longitudinal study of 2,000 U.S, health/fitness facility members. The study explored the behaviors, perceptions and sentiments of members starting before closure, during closure and after re-opening. The report offers valuable insights into member perceptions and behaviors with respect to their former club/studio and how its evolved over 2020.

Published: December 16, 2020

The Fourth Industrial Revolution: An Unprecedented Period of Peril and Promise

his article, entitled The Fourth Industrial Revolution: An Unprecedented Period of Peril and Promise, written by ClubIntel co-founder, Stephen Tharrett, is a reprint of Chapter 6 in Europe Active’s 2020 publication entitled Horizon 2030 – The Future of the Health and Fitness Sector. Completed prior to the emergence of Covid-19 this chapter delves into the underpinnings of the 4th Industrial Revolution and the role it will play in shaping the fitness industry over the next decade.

Published: November 14, 2020

The Fitness Industry’s Awakening Post-Covid-19 Facility Closures

This report is based on an online survey of fitness operators around the globe administered by ClubIntel. The study was open from September 1, 2020 to September 30, 2020. A total of 556 fitness operators representing just over 7,300 clubs, gyms and fitness studios responded. The insights from this study provides a framework for how fitness operators should look at their business over the next 6 to 18 months if they wish to thrive.

Published: October 10, 2020

The Peril, Promise and Reality of the Pandemic for the Fitness Industry

In this month’s whitepaper we will provide an outlook for the fitness industry post over the next six months to two years post the initial intrusion of Covid-19. To frame our outlook, we will start with an overview of the pandemic’s present impact on global economies and consumer confidence. Second, we look at the pandemics capitalistic impact of the pandemic on the fitness industry. Third, we will touch on consumer fitness behaviors and home fitness equipment sales during facility closures. Lastly, we will bring forward our prognostications for the fitness industry over the next few years.

Published: August 11, 2020

The Dawning of a New Era for the Fitness Facility Industry

In this whitepaper we explore data generated from, but not published in our recently released study entitled, What Members Say Matters. In this whitepaper we bring forward insights on member behavior and experiences during Covid-19 mandated closures and what these mean in respect to a member’s likelihood to return once their gym reopens. The report also provides insights on what gyms will need to consider as as they reposition their business for success in the future.

Published: July 8, 2020

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