What Members Say Matters (High Resolution Version) – What Members Say is Needed if Health/Fitness Facilities Want them Back
This report presents the final findings and insights of our study exploring the behaviors and experiences of U.S. health/fitness facility members pre-Covid-19 closures, during Covid-19 closures and finally, member sentiments toward returning to their health/fitness facility upon reopening. The report also brings forward key behavioral and experiential metrics associated with the likelihood of members returning. Finally, the report looks at differences between demographic groups with respect to the likelihood of members returning, as well as the sentiments driving that decision to return.
Published: June 14, 2020
Download PDF
What Members Say Matters (Low Resolution Version) – What Members Say is Needed if Health/Fitness Facilities Want them Back
This report presents the final findings and insights of our study exploring the behaviors and experiences of U.S. health/fitness facility members pre-Covid-19 closures, during Covid-19 closures and finally, member sentiments toward returning to their health/fitness facility upon reopening. The report also brings forward key behavioral and experiential metrics associated with the likelihood of members returning. Finally, the report looks at differences between demographic groups with respect to the likelihood of members returning, as well as the sentiments driving their decision to return.
Published: June 14, 2020
Download PDF
The Shadows of Our Past Part III – A Look at the Legends who Shaped the Fitness Industry
In this white paper, the third and final one in our series entitled The Shadows of the Past, we explore the Legends who have shaped the fitness industry, and whose names will reverberate well into the future as beacons of influence. Like the first two papers in the series, this one has been adapted from a three-part series written for Les Mills in late 2019 leveraging content from the book Legends of Fitness authored by Peterson, O’Rourke and Tharrett.
Published: May 7, 2020
Download PDF
The Fitness Industry’s Response to COVID-19 – Insights into the Collective Improvisation, Innovation and Resilience of Global Fitness Operators
This study, launched on March 20, 2020, generated close to 200 responses from around the world, of which nearly 85% were owners, C-Suite Executives and property managers. This is the first study to delve into the collective response of the fitness industry to the challenges being posed the COVID-19 pandemic. In 1862 Abraham Lincoln said, […]
Published: April 16, 2020
Download PDF
The Shadows of Our Past Part II – The Evolution of Modern Fitness Training Settings
In this month’s whitepaper, Part Two in our three part series on the history of the fitness entitled The Shadows of the Past Part II – The Evolution of Modern Fitness Training Settings, we delve into the history underlying the evolution of modern fitness facilities such as health clubs, fitness studios, recreation centers and gyms. We believe that by learning about the evolution of modern fitness facilities that readers will be better prepared to guide the industry’s evolution in the future.
Published: April 8, 2020
Download PDF