In this White Paper, entitled Organizational Soul – The Flame that Ignites the Human Touch, we explore organizational culture and its role in bringing the human touch to life in your business. The paper explores the underlying value of organizational culture, along with sharing the building blocks for developing and sustaining a brand defining organizational culture.
Published: July 22, 2018
Achieving and sustaining business success in the fitness or private club business has never been more daunting. Today’s competition is intense, with consumers and members having more choices than ever before. In this ocean of hyper-competition, it is understandable that owners and operators might misconstrue good business ethics in an effort to sustain membership sales, maximize share of member wallet, and reduce the risk of member defection and resignation.
In this whitepaper we explore the often hazy domain of ethics with particular emphasis on what we feel may be some club industry-based cultural practices that blur the line between doing the RIGHT thing from an ethical perspective and doing the RIGHT thing to ensure business viability.
Published: June 28, 2018
The fitness industry, like most industries, is facing the challenge associated with Digital Darwinism; a time when society and technology evolve faster than businesses can adapt to them. Like any period of evolution, sustainability requires adaptation, only now due to the nature of the evolution, businesses have to find a means to transform more nimbly and quickly. This white paper delves into the challenge of Digital Darwinism and some of the strategies that club and studio operators can explore in an effort to transform and adapt and thus remain relevant to their existing audience and future prospects.
Published: May 3, 2018
At the 2018 IHRSA Convention in San Diego, the dominant topic of dialogue was innovation, change and differentiation. It appears the club industry is highly cognizant of how important it is to innovate and differentiate in today’s hyper-competitive club environment. In this White Paper we explore one possible course of differentiation; moving from a business model built around fitness to one centered on Well-Being. Well-Being represents a new frontier for the fitness club industry, and hence, an opportunity to stand out from the crowd.
Published: April 17, 2018
n this, the second part in our series on the 4th Industrial Revolution we discuss four digital disruptions that are rapidly changing the fitness ecosystem. In Part II we discuss the Internet of Things (IOT), Artificial Intelligence (AI), Augmented Reality (AR) and Virtual Reality (VR). Collectively, these digital systems are redefining the delivery of fitness experiences and therefore the foundations of the fitness industry.
Published: March 7, 2018