Published: May 4, 2016
In a presentation we recently gave at the 2016 IHRSA International Convention entitled, “The Power of Boutiques: Leveraging the Power in a Traditional Club Setting”, one of the powers we highlighted was tribalism.
Tags: boutiques, consumer tribes, fitness studios, tribal brands
Published: March 19, 2016
In a presentation we are giving at the upcoming IHRSA International Convention entitled, “The Power of Boutiques: Leveraging the Power in a Traditional Club Setting”, one of the powers we discuss is that of tribes.
What is a tribe? A tribe is a community of people bonded by a deeply shared sense of purpose, a compelling and shared ideology around a given topic or practice, and a shared belief in each other.
Tags: consumer tribes, tribal brands