pay as you go

The Power of Boutiques – Consumer Friendly Pricing

Published: June 8, 2016

The Power of Boutiques – Consumer Friendly Pricing

In a presentation we recently gave at the 2016 IHRSA International Convention entitled, “The Power of Boutiques: Leveraging the Power in a Traditional Club Setting”, one of the powers we highlighted involved offering consumer-friendly pricing.

Tags: boutiques, fitness studios, High Value, pay as you go, transparent pricing

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"IHRSA has collaborated with ClubIntel in the analysis and reporting of IHRSA’s annual Health Club Consumer Report, a publication that delves into member attendance, participation, tenure, and demographics. Mark and Steve’s extensive experience in the health club, fitness, and marketing industries brought a fresh and thoughtful perspective to the report. Drawing upon work with clients and industry knowledge, ClubIntel has a unique and thorough understanding of consumers. Thanks to Club Intel, IHRSA’s Health Club Consumer Report not only provides an update and analysis of member statistics IHRSA regularly tracks, but also actionable data that will help club operators better leverage their current offer as well as insights for potential offerings. Thank you, Steve and Mark, for your support with this project!"

Melissa Rodriguez
Senior Research Manager
IHRSA

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