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The Power of Boutiques – Consumer Friendly Pricing

Published: June 8, 2016

The Power of Boutiques – Consumer Friendly Pricing

In a presentation we recently gave at the 2016 IHRSA International Convention entitled, “The Power of Boutiques: Leveraging the Power in a Traditional Club Setting”, one of the powers we highlighted involved offering consumer-friendly pricing.


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The Power of Boutiques – Intuitive and Fun

Published: June 1, 2016

The Power of Boutiques – Intuitive and Fun

In a presentation we recently gave at the 2016 IHRSA International Convention entitled, “The Power of Boutiques: Leveraging the Power in a Traditional Club Setting”, one of the powers we highlighted involved being intuitive and fun.


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The Power of Boutiques – Real-Time Convenience

Published: May 11, 2016

The Power of Boutiques – Real-Time Convenience

n a presentation we recently gave at the 2016 IHRSA International Convention entitled, “The Power of Boutiques: Leveraging the Power in a Traditional Club Setting”, one of the powers we highlighted was real-time convenience.


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What’s the Consumer Filter for High Value?

Published: March 9, 2016

What’s the Consumer Filter for High Value?

Over the course of our last two blog posts, we have discussed the underlying fallacy of the newest budget club buzz phrase, low-price high-value and offered insight to the consumer “value equation” and the six attributes that compose it. In this blog we explore consumers’ value ideology and how it affects their perception of value.


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